TikTok Tests Integration: Google Results on Search Pages Under Evaluation

 

A new function that relates to Google Search results has been noticed by certain TikTok users. Users are seeing this Google Search connection on the TikTok search results page, according to app analyst Radu Oncescu. One noteworthy feature is the inclusion of a link that enables users to conduct the same search on Google straight from TikTok. A disclaimer on a TikTok pop-up that appears beside this feature reads, “TikTok does not endorse or take responsibility for search results from Google.”

It is a significant development because Google Search results are now visible within the TikTok app, indicating that TikTok is further integrating search capabilities into its platform. This integration comes in response to a recent finding that some search results on TikTok now include Wikipedia excerpts. These snippets point users to Wikipedia so they can find more details about the search term. These Wikipedia snippets have been displayed for specific places, businesses, and people, however they haven’t always shown up for all searches. Zachary Kizer, a spokesman for TikTok, acknowledged that this feature has been available for a few months.

It’s a smart move for the short-form video app for Google Search results to be integrated right into TikTok’s interface. TikTok wants to improve the search experience for its users by combining external search results, enabling them to browse and confirm information without leaving the app. This is in line with TikTok’s overarching plan to diversify its platform offerings beyond short-form videos.

This development is taking place while TikTok and Google continue to be subject to legal and regulatory scrutiny. Notably, the integration of Google Search into TikTok is especially noteworthy because it takes place while Google is involved in a prominent antitrust action. The U.S. Department of Justice claims that Google engaged in pricey deals with businesses like Apple to keep its position as the default search engine for a variety of goods, among other anti-competitive actions, to maintain its market dominance in search.

Despite the fact that Google has failed to comment on the integration with TikTok, the action can make people wonder what kind of cooperation the two digital behemoths have and to what extent. Utilizing Google’s robust search capabilities, TikTok decided to add Google Search results in order to give consumers a more thorough search experience within the app.

TikTok is concurrently subject to heightened regulatory scrutiny. TikTok was recently identified by the European Commission as one of the “gatekeepers” subject to the new regulations set forth in the Digital Markets Act (DMA). The DMA imposes special requirements on corporations perceived to be gatekeepers in order to counter anti-competitive practices among major internet giants. TikTok will have to abide by the DMA’s rules, which include those pertaining to interoperability and enabling users to download third-party apps and app stores.

In addition to potentially improving user experience, the addition of Google Search to TikTok’s search results page also adds an intriguing element to the evolving landscape of digital platforms. Both businesses are dealing with legal and regulatory issues, thus their cooperation or merging could influence the future course of their respective services. As the platform continues to expand and meet users’ demands, users may anticipate future improvements and advancements to TikTok’s search functionality.

In conclusion, TikTok made a calculated decision to improve its search skills by integrating Google Search results into the short-form video app. This development comes as TikTok and Google continue to confront legal and regulatory issues, which adds an intriguing wrinkle to the dynamics of each company’s position in the tech industry. TikTok’s integration of Google Search is in line with its larger objective of providing a comprehensive and interesting user experience, which is becoming more and more important as users expect diverse functionalities from social media platforms.

Illustration by Nick Barclay / The Verge

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